At first I thought it was just another social aggregation service, like all the others. But, as I read, I became more and more intrigued by the service. Lardinois writes:
One of the central features of Chi.mp is that it lets you to assume different personas (public, work, friends). With the current update, Chi.mp, for example, gives you the option publish new blog posts and albums that are either public, or only visible to your work contacts or friends. The new blog editor is basic, but it does the trick. Chi.mp, however, can’t yet replace other minimalist blogging services like Tumblr or Posterous.
This is great! This is what I am, and I think a lot of other people are, looking for; a way to keep work and personal separate. You’ll also be able to set up a free .mp domain name and customize themes (also by persona). Plus, you can use the service to update Facebook and Twitter.
We may finally be getting closer to one centralized hub for all your social needs.
Unfortunately, I am unable to try out the service because it is invite only at this point. So, if you happen to have an invite lying around, I would love to get in there and test Chi.mp.